Brand Identity Mashups
The trend to hybridize and “mashup” elements found within society is an inseparable characteristic of our postmodern world. Mashups occur in nearly every form of media including music, art, videos, books, advertising and news. The playful and sometimes unexpected derivatives of these mashups question the basic premise of intellectual property and have opened the proverbial “can of worms” when it comes to protecting copyrighted material. But before we get lost in the rabbit hole of ownership in today’s global market, let’s enjoy a few brand identity mashups from London design consultancy, johnson banks.