Guillermo Bert is Branding America
This week’s featured LA Artist Guillermo Bert
Guillermo Bert – “Bar Code Series”
The work in the Bar Code Series is constructed by burning the images on wood, plastic or board surfaces with industrial techniques — digital technology, computer graphics and laser cutters —over which the artist applies a layer of gold-leaf or red, white and blue glossy candy enamel paints. The color palettes of red, white and blue reference American nationalism (secularism) and the gold-leaf process references the catholic or universal intent of religiosity (the sacred).