We are left standing atop a building, high above the urban sprawl of a faceless city. We see the flames of passion on his back and his words call out to us. “You have experiences, and the experiences you have in life are just lessons… Keep that dream in your mind alive.”
Watch this short film, “Ride” directed by Garth Davis, featuring pro skater Steve Berra and a band of his skate buddies as they light up the streets of Mexico city with fearless abandonment. If the sponsoring company Burn, a Coca-Cola energy drink continues making commercials with such artistic sensibility, that’s good news for our ad-assaulted brains and marketing-deadened eyes. “Artbranding” at its best.