This video serves up a tasty dish of semantics by English writer, journalist, comedian and actor, Stephen Fry. Although this work takes aim at pedants, they too will enjoy Fry’s savory prose. Rogers Creations animates Mr. Fry’s words through dynamic typography which gradually assembles into a single word.
I found Stephen Fry’s video from a blog post by the wildly talented DKNG. If you don’t know what good design is, take a look at DKNG (Dan Khulken / Nathan Goldman) for the paragon of leading design.
For many years, designers and programmers were limited to using the standard fonts for web pages. But now with WOFF, aka “Web Open Font Format,” designers and programmers can use a wide array of customization and font design without the need of flattening custom text into an image. Below are some screenshots of websites that showcase the new possibilities of typography on the web. All the text you see is editable, transferable, searchable and unique. Yay!
Images and sites are courtesy of Lost World’s Fairs.
The logo is animated. Its letters, in Monotype Grotesque, drift back and forth along a horizontal axis, sometimes bumping into each other, then overlapping, before splitting in opposite directions. SECCA is a newly renovated space in lush Winston-Salem, North Carolina, and it doesn’t have a permanent collection, which means that its galleries are constantly in flux. The logo is a clever expression of that identity. It also prompts the question: Is multimedia transforming branding?”