With the advent of ebook readers and the global market immersion of products like the iPad, Kindle, and XOOM, the transition from analog books to digital books is evolving at a rapid pace. The pace of these developments make it hard for the common consumer to wrap his or her thoughts around what the future of a digital reading experience might be, nor do they care as long as they have their favorite magazine, website or book to enjoy at screen’s touch. However, for innovative and creative consultancy groups such as IDEO, their business is visualizing and designing the future in ways so that the common consumer can enjoy better experiences.
Take a moment to meet Nelson, Coupland, and Alice, who are IDEO’s vision of tomorrow’s reading experience.
The coolest 500GB external hard drive on the market is presented by Flash Rods, a company known for encasing digital storage devices with the badest cars ever designed. This epic Flash Rods model is the vintage ride from the movie Back to the Future starring Michael J. Fox. The stainless steel construction of this car is complete with 50’s style Moon Discs, a Flux Capacitor and Mr. Fusion Reactor. The only real difference between this disguised Seagate 500GB hard drive and the original Back to the Future DeLorean is you won’t need banana peels and stray garbage to get this into warp speed and ready for future computer back ups.