Do you know what a “Brand” is? Do you know what “Branding” is? Here’s a hint, one is a verb and one is a noun. A brand is often confused with a logo and branding is often equated to the process of creating a logo. I’ve heard many people and companies after creating a logo, exclaim, “I have a brand!”
We are left standing atop a building, high above the urban sprawl of a faceless city. We see the flames of passion on his back and his words call out to us. “You have experiences, and the experiences you have in life are just lessons… Keep that dream in your mind alive.”
Watch this short film, “Ride” directed by Garth Davis, featuring pro skater Steve Berra and a band of his skate buddies as they light up the streets of Mexico city with fearless abandonment. If the sponsoring company Burn, a Coca-Cola energy drink continues making commercials with such artistic sensibility, that’s good news for our ad-assaulted brains and marketing-deadened eyes. “Artbranding” at its best.
That’s what New York City based artist, designer and technologist, Joshua Davis says about himself on twitter. But he’s selling his bio a little short. Davis uses unprecedented techniques and creates work that is 100% original. Davis’ work is inconceivably intricate and unique. So much so, that a highly trained craftsman or programmer couldn’t re-engineer his designs no matter how hard they tried – Davis’ artwork is the digital equivalent of a snowflake.
In order to create work at this caliber, Davis pioneered an art making process known as “Dynamic Abstraction,” which generates artwork from Flash-based computer programs. Davis writes these computer programs based in Chaos Theory, which then execute random patterns of his hand drawn artwork. Davis calls this process, “Computational Design,” and he names his body of work “Tropism,” which is defined as the innate tendency of living organisms to move or grow without cognitive thought.
One of the biggest artistic influences for Davis is Jackson Pollock. Davis said, “I like Jackson Pollock. I don’t necessarily like his work, but I like Pollock as an idea.” The resonating idea is that Pollock’s paintings aren’t derived from a concept nor deliberate control of the paint or brush. Pollock (and Davis) initiate and “own” the finished work that they create, but the artists are only vehicles for the chance and movement that they cannot control.
“Tropism” at it’s best.
Following Pollock’s example, Davis loses control when he makes his art. In return, both artists make original, unrepeatable pieces. Davis’ computational design programs are randomized and unencumbered with very little restrictions, so the programs generate visual products of pure chance. Pollock’s fortuitous paintings are also produced by unplanned movements with limited controls such as the canvas frame, media, pigment color, and time duration.
When making artwork, Davis plays three roles – “the programmer, the designer, and the critic.” The critic, he says is the hard part because he’ll sometimes run a program 300-500 times before arriving at the result he wants. He mentioned running a program for 2 weeks before he saw the perfectly rendered design of his liking – a final result that “suspends chaos in a state of harmony… like waiting for that beautiful accident.”
The trend to hybridize and “mashup” elements found within society is an inseparable characteristic of our postmodern world. Mashups occur in nearly every form of media including music, art, videos, books, advertising and news. The playful and sometimes unexpected derivatives of these mashups question the basic premise of intellectual property and have opened the proverbial “can of worms” when it comes to protecting copyrighted material. But before we get lost in the rabbit hole of ownership in today’s global market, let’s enjoy a few brand identity mashups from London design consultancy, johnson banks.
The logo is animated. Its letters, in Monotype Grotesque, drift back and forth along a horizontal axis, sometimes bumping into each other, then overlapping, before splitting in opposite directions. SECCA is a newly renovated space in lush Winston-Salem, North Carolina, and it doesn’t have a permanent collection, which means that its galleries are constantly in flux. The logo is a clever expression of that identity. It also prompts the question: Is multimedia transforming branding?”
This week’s featured LA Artist Guillermo Bert
The work in the Bar Code Series is constructed by burning the images on wood, plastic or board surfaces with industrial techniques — digital technology, computer graphics and laser cutters —over which the artist applies a layer of gold-leaf or red, white and blue glossy candy enamel paints. The color palettes of red, white and blue reference American nationalism (secularism) and the gold-leaf process references the catholic or universal intent of religiosity (the sacred).
Gatorade sponsors Fox’s hit show “So You Think You Can Dance” and for the first time in history recognizes dance as a professional sport. Will this recognition finally get “Dance-Sport” into the Olympics?
Celebrity choreographer’s Napoleon and Tabitha aka “Nappytabs” comment.