Gatorade sponsors Fox’s hit show “So You Think You Can Dance” and for the first time in history recognizes dance as a professional sport. Will this recognition finally get “Dance-Sport” into the Olympics?
Celebrity choreographer’s Napoleon and Tabitha aka “Nappytabs” comment.
With the guidance and inspiration from my Journalism class, I’ve refined my thinking on this project into doing a “whimsical” sports piece. This slightly satirical piece will incorporate “skits” with the Dancer, the Doctor, the Star, and the Brass. The production will be “brought to you by” Gatorade.
Or… Is the new breed of dance professionals on a relentless path to show how far they can push their bodies and the boundaries of the dance art and industry?
Recently I found out that I would be producing a multi-media story about the finale of Fox‘s hit TV show, “So You Think You Can Dance.” I’ll have access to these world-class dancers and choreographers and a coveted back-stage pass in order to produce this story. I’m learning how important this art form is and how popular the show and the dancers are. I’m particularly interested in how Gatorade is in hot pursuit of the dancers and beginning to capitalize on this market for the first time in history.
For the first time in history, Gatorade has recognized dance as a sport and backed its announcement by signing a deal with FOX’s hit show, So You Think You Can Dance. Show creator, Nigel Lythgoe announced that Gatorade will market the winning dancer as the first ever dancer-athlete. This historic honor will be granted to the winning dancer in addition to the normal prizes of $250,000 cash and a cover of Dance Spirit magazine. The winner of the “America’s Favorite Dancer” title will be featured with Gatorade as a dancer-athlete in a move by Gatorade to establish dance as a professional sport. The historic honor of being named the first ever dancer-athlete signifies a turning point in dance and begins to blur the line even further between dance, sports and artistic performance. Continue Reading →