“Will it Blend?” – #1 Viral Ad Campaign

Visible Measures and AdvertisingAge confirm that the #1 viral ad campaign on YouTube is an unknown hit.  The BlendtecWill it Blend?” series has surpassed all viral ad campaigns based on total views. Blendtec’sWill it Blend?” series grinds up the viral advertising effort of big name brands. Here are a few of its closest competitors — Dove’s Evolution, Evian’s Roller Babies, Old Spice‘s Odor Blocker, and Pepsi’s Rock You.


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Dance-Sport in the next Olympics?

Gatorade sponsors Fox’s hit show “So You Think You Can Dance” and for the first time in history recognizes dance as a professional sport. Will this recognition finally get “Dance-Sport” into the Olympics?

Celebrity choreographer’s Napoleon and Tabitha aka “Nappytabs” comment.

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SYTYCD and Gatorade – “For that Deep Down Body Thirst”

[youtube=http://www.youtube.com/watch?v=jnI4TFnl2UQ] Gatorade has quenched yet another “deep down body thirst” and man does it taste good.  The recent SYTYCD business deal with Gatorade really hits the spot by marking a historic moment for dance. It’s plausible that the recent business venture between Gatorade and SYTYCD will propel contemporary dance into the World Olympics. Fingers crossed, professional dancers will leap over this historic hurdle and take the ranks among other great Olympians.

With the guidance and inspiration from my Journalism class, I’ve refined my thinking on this project into doing a “whimsical” sports piece. This slightly satirical piece will incorporate “skits” with the Dancer, the Doctor, the Star, and the Brass. The production will be “brought to you by” Gatorade.

Are dance-athletes ruining the art form of dance?

Or… Is the new breed of dance professionals on a relentless path to show how far they can push their bodies and the boundaries of the dance art and industry?

Recently I found out that I would be producing a multi-media story about the finale of Fox‘s hit TV show, “So You Think You Can Dance.” I’ll have access to these world-class dancers and choreographers and a coveted back-stage pass in order to produce this story.  I’m learning how important this art form is and how popular the show and the dancers are. I’m particularly interested in how Gatorade is in hot pursuit of the dancers and beginning to capitalize on this market for the first time in history.

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So You Think You Can Dance – “Is it In You?”

G2 sports drinks

Gatorade leverages a new breed of "dance-athletes" to sell more G2 Sports Drink

For the first time in history, Gatorade has recognized dance as a sport and backed its announcement by signing a deal with FOX’s hit show, So You Think You Can Dance. Show creator, Nigel Lythgoe announced that Gatorade will market the winning dancer as the first ever dancer-athlete. This historic honor will be granted to the winning dancer in addition to the normal prizes of $250,000 cash and a cover of Dance Spirit magazine.  The winner of the “America’s Favorite Dancer” title will be featured with Gatorade as a dancer-athlete in a move by Gatorade to establish dance as a professional sport. The historic honor of being named the first ever dancer-athlete signifies a turning point in dance and begins to blur the line even further between dance, sports and artistic performance. Continue Reading →