Y now? Y not.

Jason Ryan Dorsey, The Gen-Y Guy, stepped to the mic and began his canned “lecture-performance.” With high energy and lively stories, Dorsey explains that understanding the main characteristics of each generation is crucial for effective communication. Dorsey furthers that there are proper methods of communicating based on the distinct ways each generation acts, feels, and thinks. Dorsey contends that each generation – Gen-Y, Gen-X, Baby Boomers, and Matures – have unique ways of interacting and communicating, and it is especially important in today’s age to understand and relate properly with Gen–Y. But Y now?

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