Product Placement

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Around 1967 when text was first digitized, the pixel rendering of text allowed for the combination of images and texts to merge. Prior to this, images could only be applied to the edges of text pages. Since then, images and text have been inextricably woven together with the same rendering technology.

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Stand for Change

With tears in my eyes, I watched this video and thought Macklemore was speaking directly to the essence of my spiritual pursuit.

Lego Lust

In 2009, James Sherrett, on ADHACK wrote that he likes LEGO and doesn’t want to stop liking LEGO, but this campaign makes him feel creepy.

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A “Brand” vs. “Branding”

Do you know what a “Brand” is? Do you know what “Branding” is? Here’s a hint, one is a verb and one is a noun. A brand is often confused with a logo and branding is often equated to the process of creating a logo. I’ve heard many people and companies after creating a logo, exclaim, “I have a brand!”

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"Ride" – Keep the Dream Alive

We are left standing atop a building, high above the urban sprawl of a faceless city. We see the flames of passion on his back and his words call out to us. “You have experiences, and the experiences you have in life are just lessons… Keep that dream in your mind alive.”

Watch this short film, “Ride” directed by Garth Davis, featuring pro skater Steve Berra and a band of his skate buddies as they light up the streets of Mexico city with fearless abandonment. If the sponsoring company Burn, a Coca-Cola energy drink continues making commercials with such artistic sensibility, that’s good news for our ad-assaulted brains and marketing-deadened eyes. “Artbranding” at its best.

Watch on YouTube

"Will it Blend?" – #1 Viral Ad Campaign

Visible Measures and AdvertisingAge confirm that the #1 viral ad campaign on YouTube is an unknown hit.  The BlendtecWill it Blend?” series has surpassed all viral ad campaigns based on total views. Blendtec’sWill it Blend?” series grinds up the viral advertising effort of big name brands. Here are a few of its closest competitors — Dove’s Evolution, Evian’s Roller Babies, Old Spice‘s Odor Blocker, and Pepsi’s Rock You.

[youtube=http://www.youtube.com/watch?v=lAl28d6tbko]

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Brand Identity Mashups

The trend to hybridize and “mashup” elements found within society is an inseparable characteristic of our postmodern world. Mashups occur in nearly every form of media including music, art, videos, books, advertising and news. The playful and sometimes unexpected derivatives of these mashups question the basic premise of intellectual property and have opened the proverbial “can of worms” when it comes to protecting copyrighted material. But before we get lost in the rabbit hole of ownership in today’s global market, let’s enjoy a few brand identity mashups from London design consultancy, johnson banks.

Pentagram’s Luke Hayman on How Multimedia is Transforming Branding

“The design firm’s logo for the Southeastern Center for Contemporary Art forecasts a novel approach to branding in the digital age.

The logo is animated. Its letters, in Monotype Grotesque, drift back and forth along a horizontal axis, sometimes bumping into each other, then overlapping, before splitting in opposite directions. SECCA is a newly renovated space in lush Winston-Salem, North Carolina, and it doesn’t have a permanent collection, which means that its galleries are constantly in flux. The logo is a clever expression of that identity. It also prompts the question: Is multimedia transforming branding?”

Full Article at Co.Design

Dance-Sport in the next Olympics?

Gatorade sponsors Fox’s hit show “So You Think You Can Dance” and for the first time in history recognizes dance as a professional sport. Will this recognition finally get “Dance-Sport” into the Olympics?

Celebrity choreographer’s Napoleon and Tabitha aka “Nappytabs” comment.

Click here for the video