Product Placement

Individual Files:

 

Around 1967 when text was first digitized, the pixel rendering of text allowed for the combination of images and texts to merge. Prior to this, images could only be applied to the edges of text pages. Since then, images and text have been inextricably woven together with the same rendering technology.

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Red, Yellow, Green

DJ Cheeba performs an exclusive live mix using Beck’s Vier beer taps to trigger audio samples and lighting effects across a grid of 600 LED-lit Beck’s bottles.

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